In the online world PPC marketing is king, but you might need the Adwords Editor if you want to experience success on a large scale. You see Pay Per Click marketing is by far the fastest way to turn your business into a success and make A LOT of money. However there are some substantial downsize to this advertisement platform. The big one is the financial risk. We are far past the day and age when clicks could be had for .05 cents each … in point of fact getting clicks in the .25 cents – .50 cents range can even be hard.
Maximizing your ad campaign’s exposure while keeping tight control on your costs is not too difficult when you are running a single campaign and a single ad group – it’s not all that hard to hop onto the Adwords sight and take care of your business – but things start to get pretty sticky when you are running multiple campaigns and multiple ad groups. Which is why Adwords Editor is an invaluable tool (but I’ll get to that in a moment).
So here’s the catch. Yes it is easy to manage a single campaign and a single ad group outside of Adwords Editor. So you are thinking okay, well to start out I’ll just run one campaign and ad group. If that is what you are thinking then stop right there because the chances of you being successful using that strategy is slim to none. To be successful with Adwords you absolutely must track all of your results and you have to test everything. That means you MUST run multiple campaigns and ad groups to determine which ones are performing better. And I will tell you right now, managing multiple campaigns and ad groups in the clunky Adwords web interface is not easy. This is where Adwords Editor comes in to play.
The Adwords Editor software is a nice little program that makes managing all of your Adwords campaigns a cinch. It’s about as easy as 1,2,3. All you need to do is set some simple rules for yourself to follow and you can update all of your campaigns with relevant changes that will spur improvements with just a couple clicks of the mouse. For example to be successful with PPC you should set some hard and fast bidding rules for yourself. What I like to do is determine the amount I am willing to pay for an exact match, apply that amount to the phrase matches and then set my bid at 20% less for broad match.
Now when I go into Adwords Editor to adjust my bids to try to maximize my CTR (which is the primary factor in determining my quality score and my CPC … I can adjust everything by a percentage instead of doing it word by word.
