Adwords Editor Guide

In the online world PPC marketing is king, but you might need the Adwords Editor if you want to experience success on a large scale. You see Pay Per Click marketing is by far the fastest way to turn your business into a success and make A LOT of money. However there are some substantial downsize to this advertisement platform. The big one is the financial risk. We are far past the day and age when clicks could be had for .05 cents each … in point of fact getting clicks in the .25 cents – .50 cents range can even be hard.

Maximizing your ad campaign’s exposure while keeping tight control on your costs is not too difficult when you are running a single campaign and a single ad group – it’s not all that hard to hop onto the Adwords sight and take care of your business – but things start to get pretty sticky when you are running multiple campaigns and multiple ad groups. Which is why Adwords Editor is an invaluable tool (but I’ll get to that in a moment).

So here’s the catch. Yes it is easy to manage a single campaign and a single ad group outside of Adwords Editor. So you are thinking okay, well to start out I’ll just run one campaign and ad group. If that is what you are thinking then stop right there because the chances of you being successful using that strategy is slim to none. To be successful with Adwords you absolutely must track all of your results and you have to test everything. That means you MUST run multiple campaigns and ad groups to determine which ones are performing better. And I will tell you right now, managing multiple campaigns and ad groups in the clunky Adwords web interface is not easy. This is where Adwords Editor comes in to play.

The Adwords Editor software is a nice little program that makes managing all of your Adwords campaigns a cinch. It’s about as easy as 1,2,3. All you need to do is set some simple rules for yourself to follow and you can update all of your campaigns with relevant changes that will spur improvements with just a couple clicks of the mouse. For example to be successful with PPC you should set some hard and fast bidding rules for yourself. What I like to do is determine the amount I am willing to pay for an exact match, apply that amount to the phrase matches and then set my bid at 20% less for broad match.

Now when I go into Adwords Editor to adjust my bids to try to maximize my CTR (which is the primary factor in determining my quality score and my CPC … I can adjust everything by a percentage instead of doing it word by word.

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Adwords Google and Adwords Tool

So what is Adwords Google anyway and why do us Internet Marketers care about it? To a certain extent I answered this question in the article above. The BIG reason we care about this marketing platform is because it is absolutely the fastest way to success. What we get with Adwords Google that we do not get anywhere else is results that are practically instantaneous. There is no waiting around for a couple of weeks to see if our campaign will be a success. Within 48 hours we will have meaningful data that we can use to either improve our campaign, or scarp it altogether and start again with something else … with SEO you might sit around for a few weeks to a few months before you see any results that will let you make those kinds of decisions.

You know what that means? With Adwords Google and I can rapidly test new products and ideas, expose them to the largest contingent of my prospects available anywhere and make rapid adjustments that will allow me to gain optimal positioning in the market – over and over and over again – while my competitors are still fiddling around with SEO trying to just get their very first campaign going.

In my mind Adwords Google is the clear winner in the best online marketing method debate. Now do not get me wrong. I am by no means telling you not to use SEO. SEO is a great way to generate long term free traffic to  your sight. What I am suggesting is that you should use Adwords Google to separate the winners from the losers. You do not want to spend a lot of time on SEO for a product that will never sale. Use Adwords to filter out the losers and focus your SEO on those products that are already proven winners. In the end this will be much more profitable for you and you will see those checks rolling faster than you could ever believe.

Just remember PPC marketing and especially Adwords Google does not come without risks. If you are new to this game then you need to be prepared to lose some money because I can guarantee you that you will. Nobody comes away from this program unscathed. You will take some hard knocks along the way. The trick to surviving those knocks is to make sure you have set a reasonable budget for yourself (using money that you can afford to lose) and sticking with that budget for at least 30 days. At the beginning it is especially important that you give yourself time to learn how this whole Adwords Google thing works. Yes you will take some hits, but if you stick with it and really try to learn the PPC game then you can make a lot of money. Good Luck.

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Adwords Tool and Ad Words

Ad Words & Adwords Tool - When I think about my experience with Ad Words from a user standpoint I think one of the most important elements to keep in mind is that success will only come on a large scale if you use the best Adwords Tool available on the market. What is the best Adwords Tool? That’s a question we could probably debate for a long while, but in my opinion the best tool for Ad Words is probably the Adwords Editor. The reason I say this is the best Adwords Tool is very simple: Simplicity. You see to succeed at Ad Words you need to have the ability to manage multiple Ad Words Campaigns. This is hard to do from the usual Ad Words online interface … This is where your Adwords Tool comes into play. What this Adwords Tool does is allow for simple management of multiple campaigns with a few mouse clicks. I recommend the Adwords Editor for anyone.

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San Francisco media buyers discuss new IAB certification guidelines at Connected Marketing Week

Some of San Francisco’s top media buyers talk about the significance of the new IAB guidelines at Connected Marketing Week in San Francisco, 2010. Matthew Boyd, SVP, Western Sales, ValueClick, stressed the importance of the recent IAB announcement of the first 16 ad networks to commit to the certification process for the quality assurance guidelines and the level of comfort it provides the San Francisco media buying community around working with certified ad networks and exchanges. Next, Matt interviews Kim Small, associate media director, Universal McCann, about key takeaways from their panel. Kim says the new IAB guidelines will have significant impact on her buying decisions. Christopher Ukko, PHD Network, said one of his key takeaways was the transparency of the IAB guidelines and how ad verification will become a more important component in his media buys. Finally, Lindsay Wong, associate media director, Razorfish, concludes that agency education will be the biggest stepping stone and how important it will be for buyers to become educated about the new guidelines, including teaching the media planners about the new IAB certification. For more information about the new IAB certification guidelines please visit: www.iab.net

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NHL “No Words” Stanley Cup Final ad

NHL commercial “No Words” debuting during the 2010 Stanley Cup Final

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